Asus denies report announcing the end of the Zenfone series

An unconfirmed report surfaced over the weekend claiming that the Zenfone 10 will be the last phone of the series. The most recent Asus flagship is expected to make its debut in the United States on September 19, but customers can already pre-order the device and receive a pair of earbuds.

Today, Asus released a statement refuting last week’s rumor and confirming its commitment to the smartphone business and both its ROG and Zenfone series that are available in the United States.

منبع: would like to address the rumor that ASUS Zenfone 10 will be the last generation of the series and the ASUS Zenfone product line will be shut down. This is not true. We will continue our two main phone business product lines, the ROG Phone and the Zenfone. ASUS has a strong commitment to our smartphone business and customers. Please reference our Q2 earnings call for more information. Please stay tuned for our 2024 product lineups.

According to the rumor, Asus is unlikely to release another Zenfone series phone, as the company is in the midst of an organizational restructuring. One other piece of evidence that supported the rumor was the fact that Asus removed the firmware packages for several of its smartphones.

But the main red flag was probably the fact that due to the restructuring, the many of the engineers who worked on the Zenfone series will be joining the ROG team or sent to support other teams within the company, at least that’s what the rumor claimed.